Citizen Group


b. 1986, HK.


Built Environment=
User Experience



We build brands to support the dreams / business objectives of the clients we work with – whether its starting something new, enhancing an existing offering or refreshing an established brand platform. 

Our branding expertise includes:
Brand positioning & strategy
Brand architecture & equity analysis
Brand identity & design
Art direction
Brand guidelines
Branded environments


We help bring brands to life through creating memorable brand experiences in built environments – spanning the retail, commercial and public arenas.

Citizen brings together a collective of experienced brand, design and architectural specialists with a passion for designing experiences that strengthen the brand equity of the organisations we work with. 

Our expertise in built environments includes: 
Branded environments
Way-finding strategy
Signage design

Design Thinking 

We are strategic thinkers who believe that brand is a business conversation. We love the challenge of solving business problems and creating positive change through the filter of brand and design. 

Through a combination of global thinking, curiosity and collaboration with our creative partners we challenge assumptions to find the ‘uncommon sense’ that leads to intelligent, elegant design solutions. 

Our expertise in design thinking includes:
Insight and analysis
Brand strategy
Brand architecture alignment
Opportunity analysis
Ideas generation & testing

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