Abadeen

Client
Abadeen Group

Date
2022

Scope
Brand positioning
Competitor analysis
Brand architecture
Key messaging
Identity design
Stationery
Marketing collateral
Website
Hoarding
Signage

Abadeen is a leading Australian property developer with more than 20 years’ experience in delivering premium residential, commercial, and mixed-use projects.

Founded in 2001 by Justin Brown, Abadeen has successfully delivered more than 80 projects in some of Australia’s most sought-after addresses. With a focus on creating beautifully lasting spaces that integrate with their location and community, Abadeen’s consumer-driven approach to development is backed by the strength of its people, partnerships and in-depth understanding of the Australian property market.

Citizen worked with the executive team to define their market positioning, key messaging, brand architecture for the group and to develop the visual identity for Abadeen property development.