Located in Brisbane Australia, the pop-up exhibition ran for two weeks. It’s purpose was to promote the primary exhibition located at the Powerhouse Museum in Sydney. The scope of works included the spatial design and planning of the space, working with the Museum and the shopping centre to identify the best space to locate the pop-up, translation of exhibition elements to fit this space and the design of custom showcasing and furniture. As a pop-up activity and low budget it naturally required clever thinking to achieve an optimal experience
Additionally, due to our depth of branding experience we also advised the Museum on the balance between museum and exhibition branding to ensure MAAS promotional goals were achieved.